How to attract first-time customers with Fire Deals
A simple way to reach new customers and grow your business on Wolt
Overview
- What is Fire Deals
- Why bringing in new customers matters
- How Fire Deals works
- Benefits of joining Fire Deals
- How to start using Fire Deals
- Ready to grow your customer base?
What is Fire Deals
Fire Deals helps your venue reach people who haven’t ordered from you before.
If you’re looking to grow your customer base and bring in additional orders, Fire Deals is designed to support that goal.
It places your time-limited offer in a prominent spot in the Wolt app, so new customers can discover you while they’re browsing.
Why bringing in new customers matters
Getting repeat customers starts with the first order.
When someone tries your venue for the first time and has a good experience, they’re more likely to come back. Consistently attracting new customers creates more opportunities for repeat orders over time.
Participating venues saw the following results on average:
Grow your customer base by 20%
Boost revenue by 10x in only 3 months
More new customers can also help build steadier sales over time
Fire Deals focuses on helping you win that first order and create more opportunities for repeat business.
How Fire Deals works
When customers browse the Wolt app, they may see a Fire Deals banner in the Discovery tab. If they tap it, they’ll see limited-time offers from venues they haven’t ordered from before.
Once your deal is activated, it can appear across key places in the app, including:
Discovery
Your venue page
Checkout
A few important rules:
Fire Deals are shown only to customers who haven’t ordered from you before
Each customer sees Fire Deals only once per week
This limited exposure helps your offer stand out and creates a clear window to attract new customers.
Benefits of joining Fire Deals
Reach new customers: Your offer is shown only to people who haven’t tried your venue yet.
Get more visibility: Your deal appears in high-traffic areas of the app
Bring in additional orders: Fire Deals is designed to turn browsing into additional sales, not just discounted orders
Support long-term growth: More first-time customers mean more chances to turn them into regulars.
Easy to set up: Fire Deals works alongside Sponsored Listings, so you’ll need an active Sponsored Listing campaign. Then choose a basket discount and set your weekly budget in the Merchant Portal. No creative materials needed.
How to start using Fire Deals
You can create your Fire Deals campaign directly in the Merchant Portal. Here’s how:
Go to your Merchant Portal and click on ‘Campaigns” in the left navigation tab
Click on “New campaign” on the right side to open the selection screen
Select “Fire Deal” and confirm by clicking “Get started”
Set the campaign budget and your campaign schedule
Read and agree to the terms and conditions, then select “Create campaign”
Ready to grow your customer base?
Log in to the Merchant Portal and create your Fire Deals campaign to start reaching new customers today.