How to increase restaurant sales with online ordering

A full dining room on a Saturday night is a wonderful sign. It also means your sales are limited by the number of tables you have. Online ordering gives your restaurant room to keep growing by serving customers wherever they are, while making the most of the capacity already in your kitchen.

Euromonitor International's 2025 Consumer Foodservice in Greece report says that more than 30% of Greek foodservice outlets now offer delivery, either through their own fleet or an aggregator platform. The report also points to growing demand for takeaway and limited-service formats, with popular delivery choices including souvlaki, coffee and desserts. For restaurants in Athens, Thessaloniki, Heraklion and beyond, online ordering is now an established way to reach customers.

How can online ordering increase your revenue?

Online ordering helps you serve more customers without being limited by the size of your dining room. Each order placed through an app adds a sales opportunity without taking up a table or asking your front-of-house team to take the order.

Reach customers beyond your tables: Even when every seat is full, you can still serve people at home, at work or elsewhere in your delivery area. That gives your kitchen another way to turn available capacity into sales.

Encourage repeat orders: A great first delivery experience can give customers a reason to come back. Wolt+ can help you reach loyal subscribers who order more often than other Wolt customers, while giving participating venues additional visibility in the app. Learn more on the Wolt+ page.

Make more of quieter hours: If your dine-in traffic is lighter between 2 and 5 pm, consider offers suited to that time, such as afternoon coffee, a weekday lunch combo or a late snack bundle. Choose the hours and ideas that fit your venue and your team.

What menu strategies drive more online orders?

Your delivery menu may play a slightly different role from your dine-in menu. For online customers, clear choices, reliable preparation and well-planned bundles can make ordering easier and help your kitchen deliver a consistent experience.

Make ordering easy with bundles: A family meal or weekday lunch combo can help customers quickly find a complete order and may increase average order value. You can create fixed or customizable bundles with items already on your menu. See the guide to creating menu bundles for setup steps.

Help your dishes stand out: Clear, appetizing photos can help customers decide with confidence. Focus on your bestsellers and update their images as your menu changes. Our photo guide covers the practical steps and quality guidelines.

Price with confidence: You decide your menu prices. When planning your menu and promotions, include packaging, commission and campaign spend in your calculations so each item supports your margin. The fees and commissions guide explains the applicable charges.

How can promotions support growth while protecting your margins?

Promotions can help you reach new or returning customers, and a clear budget helps you protect your margins. Before you launch an offer, work out the cost per order, including the discount, commission, food and packaging, then choose a campaign that suits your goal.

Start with a focused test: Try a limited-time promotion, such as €0 delivery fees for new customers, and set a budget you are comfortable with. Review the results before deciding whether to adjust or extend it. The marketing campaigns guide takes you through setup and targeting.

Welcome new customers: Fire Deals help your venue reach people who have not ordered from you before by placing a time-limited offer in prominent areas of the Wolt app. You will need an active Sponsored Listing campaign, then you can choose a basket discount, weekly budget and campaign schedule in the Merchant Portal. A strong first experience creates an opportunity to earn repeat business.

Use campaign results to learn: In the Merchant Portal, you can review campaign sales, spend, orders, average order value and cost per order. Use these insights to see what worked and shape your next campaign. The campaign results guide explains the key metrics.

How can visibility on the platform support your sales?

Listing your restaurant on a delivery platform helps customers find you. From there, an up-to-date menu, reliable availability, consistent pricing and strong ratings can help turn discovery into orders.

Stay available when it works for you: Keep your listed hours and menu up to date so customers know when they can order. If the kitchen gets especially busy, you can temporarily go offline and come back when you are ready. The venue availability guide shows you how.

Keep pricing clear and consistent: You always decide your prices. Aligning your Wolt menu prices with your in-venue prices for the same items can build customer confidence and support visibility. The pricing consistency guide explains how pricing can affect customer choice.

Build trust through great experiences: Accurate orders, secure packaging and realistic preparation times can all support stronger ratings and repeat orders. The ratings guide shares practical steps you can use.

How can you grow online sales while keeping your kitchen running smoothly?

As online orders grow, a little planning helps your kitchen keep service running smoothly. Match your online availability and preparation times to what your team can deliver well, then adjust as demand changes.

Set realistic preparation times: Choose a preparation time your kitchen can meet consistently and mark each order ready only when it is packed. This supports a smoother customer and courier experience. The reduce late orders guide offers practical steps.

Make your data a weekly habit: Your Analytics and Insights dashboard shows sales, orders, average basket size, popular items and operational metrics. A short weekly review can help you spot opportunities and make small, timely adjustments.