How to use Wolt Ads during holidays and peak seasons

Holiday seasons can bring fresh opportunities to connect with customers. When people are planning a family meal, a gathering with friends or a well-earned night off from cooking, Wolt Ads can help your venue appear while they decide what to order.

With Sponsored Listings, your venue can appear in prominent positions across the Wolt app, including Discovery and Search. You only pay when an ad leads to a completed order, so you can choose a budget and schedule that feel right for your business. The Wolt Ads overview explains how the product works.

When should you start your campaign before a holiday?

There is no single perfect start date for every venue. Your menu, location, opening hours and team capacity all matter. Giving yourself a little time to prepare can help the campaign feel like a natural extension of the experience you already offer customers.

Choose a lead-in that works for you: Start once your seasonal menu, photos, item availability and opening hours are ready. In the Merchant Portal, you can set your Wolt Ads campaign schedule around the period you want to support, then adjust your planning for future occasions using your own results.

Set a budget you are comfortable with: You can choose a daily average budget across selected campaign dates or a lifetime campaign budget. Base that choice on your goals, expected capacity and the level of demand your kitchen can comfortably handle. A campaign should support your operations, not stretch them.

What does Greece's delivery calendar look like for restaurants?

Seasonal moments can create different opportunities depending on your cuisine, location and customers. Use the examples below as prompts, then pair them with what you know from your own sales data and local community.

Apokries and Clean Monday: If these occasions fit your menu, you could highlight dishes your customers associate with gathering and sharing, from seafood and taramosalata to lagana. A focused seasonal category, clear item descriptions and accurate availability can make the choice easier. You can make these updates in the Wolt menu manager before your campaign begins.

Easter: If your venue serves seasonal favourites such as lamb, kokoretsi, magiritsa or tsoureki, bring them to the front of your menu and make sure the photos reflect what customers will receive. Choose campaign dates that match your opening hours and the days you expect to be ready for additional orders. Our menu photo guide can help you present those dishes clearly.

Summer: The season can look very different for a neighbourhood venue in Athens, a restaurant in Thessaloniki or a business serving visitors near an island destination. Look at your own sales patterns and local events, then use Ads during the periods that are most relevant for your venue. Keep opening hours, item availability and preparation times up to date so new customers receive the experience you want to be known for.

Christmas and New Year: Menus designed for sharing can be especially helpful around gatherings. If this suits your kitchen, consider clearly labelled group options, dependable availability and photos that make ordering simple. Set your campaign window around the dates you plan to be open and the order volume your team can comfortably support.

How should you structure your Wolt Ads for holiday campaigns?

A strong holiday campaign connects visibility with a customer experience that feels timely and easy. Start with one clear goal, such as introducing a seasonal menu, reaching more people or supporting orders during a period when your team is ready to welcome them.

Consider combining Ads with a Promo: Ads can help more people discover your venue, while a Promo can give them an added reason to order. If it suits your margins and campaign goal, you can pair Sponsored Listings with a no delivery fee, basket discount or item promotion. The marketing campaigns guide explains the options and how to set them up in the Merchant Portal.

Let seasonal items tell the story: If you have dishes or bundles that are genuinely part of the occasion, make them easy to find. Clear names, appetising descriptions, accurate availability and strong photos help customers understand what you are offering before they order.

Choose the combination that fits your goal: Ads support visibility, while Promos support consideration and purchase. You can use either one or combine them, depending on what works for your business. The guide to choosing Wolt marketing offers can help you decide, with no one-size-fits-all approach.

How do you measure whether your holiday campaign worked?

Your campaign results can turn one seasonal moment into useful learning for the next. A short review helps you understand what supported sales, how efficiently the budget worked and what you might test next time.

Review performance during and after the campaign: In the Analytics & Insights dashboard, you can track sales, orders, average basket size and your mix of new and returning customers across a selected period. Use a comparable period for context, while remembering that opening hours, weather, local events and menu changes can also influence the results.

Use the campaign report for ad-specific results: The campaign results guide shows where to find total sales, total spend, orders from Ads, revenue per euro spent, average cost per order and average order value. Focus on the metrics that connect most closely to the goal you set at the start.

Keep a simple note for next time: Record the campaign dates, budget, menu focus, operational context and the results that mattered to you. Over time, this becomes your own seasonal playbook, shaped by your venue and your customers.