Wolt Ads for Merchants Terms & Conditions

These Wolt Ads for Merchants Terms and Conditions (“Terms”) apply to all Wolt Ads and other promotional campaigns (“Campaigns”) offered by Wolt (“Wolt”, “we”, or “us”) to its merchant partners (“you”). When you accept these Terms, they become part of your service agreement with us concerning your presence on the Wolt marketplace platform as a merchant partner (the “Main Agreement”).

1. Campaigns

1.1 We offer various options for Campaigns for the purpose of promoting your offering on the Wolt platform or Wolt’s other advertising channels. The availability of different Campaign types may vary by country.

1.2 You may order Campaigns by placing an insertion order with us, by using our self-serve tools (“Portal”) made available to you, or by otherwise authorizing us to create a Campaign for you (“Order”). Wolt may modify or discontinue the Portal and any Campaign options at any time.

1.3 To place an Order for a Campaign, you will select the type of Campaign you want to purchase and fill in the required fields, such as your Campaign budget and start and end dates (collectively, “Input”). You are responsible for checking the correctness of your Input and for ensuring that only your authorized representatives shall place Orders.

1.4 Before placing an Order in the Portal, Wolt will display a preview of what the Campaign will look like on the Wolt platform. You are solely responsible for checking the preview and for ensuring that the Campaign complies with applicable laws and regulations of the applicable country.

1.5 You agree that we may create additional Campaigns for you and modify your existing Campaigns, including their duration. We will send you a written confirmation of any additional Campaigns or modifications by email.

1.6 We do not guarantee or make any representations as to the performance or quality of or results that may be obtained from Campaigns. Any recommendations given by us do not guarantee results. Any estimates provided by us are only estimates. Any average numbers presented in the Portal or otherwise by us are only averages and do not represent actual results to be achieved.

1.7 Ordering a Campaign and confirming these Terms constitute a binding agreement between you and us.

2. Promotional Campaigns

Free delivery

2.1 When placing an Order for a Free Delivery Campaign, you will pay for Users’ delivery fees in accordance with your Order and Input for the Order.

2.2 We have a right to charge service fees, surcharge fees and other fees from a User in connection with their delivery order irrespective of Orders for Free Delivery Campaigns.

Order Value and Item (Buy X Get Y) Discounts

2.3 When placing an Order for an Order Value or Item (Buy X Get Y) Discount Campaign, you will pay for the discounts applied to Users’ orders of your products in accordance with your Order and Input for the Order.

2.4 Discounts will not be applied on any kind of fees such as service or surcharge fees.

2.5 In Order Value Discount Campaigns, the discount defined in your Order may be applied to the entire product selection of the venue covered by the Campaign depending on which products the User purchases. You are solely responsible for ensuring that your products subject to an Order Value or Item Discount Campaign can be sold with a discount.

2.6 In case you have set a maximum budget as part of your Input for Free Delivery, Buy X Get Y, or Order Value Discount Campaigns, we may exceed the budget at your cost to fulfill an individual User order subject to the Campaign that is placed at a moment of time when the budget is close to running out.

Stampcards

2.7 When you order a Stampcard, you will pay the incentive to the User (“User Incentive”) and a completion fee for each Stampcard. The User Incentive is issued in local currency credits. In the case of Stampcards, these can only be spent at your Wolt venues, as defined by the Stampcard targeting.

2.8 You will only be billed for completed and claimed Stampcards. Users have 30 days after completion to claim their credits, and therefore billing may occur after the end of the campaign period. No further progress can be made towards the Stampcards after the campaign period has ended.

Fire Deals

2.9 When you order a Fire Deal, you will fund the discounts applied to Users’ orders at your venue. Fire Deals are high-visibility, time-limited basket discount promotions intended to attract new or eligible Users.

2.10 We will predetermine the discount percentage for Fire Deals in our sole discretion and it may vary per Campaign. You acknowledge and agree that Fire Deals may be shown only to selected Users, and that we determine the timing, frequency, placement, and visibility of Fire Deals. Fire Deals are available to a User only for a defined period after being presented to that User. You agree that such availability, including any countdowns or expiration mechanics, is determined by us. You are solely responsible for ensuring that sufficient capacity, inventory, and operational readiness are maintained during the Campaign.

3. Ads Campaigns

3.1 We offer various types of Ads Campaigns, such as banners, product recommendations, and off-app Campaigns. When placing an Order for an Ads Campaign, your venue(s) covered by the Campaign are likely to receive more prominent visibility in various listings on the Wolt platform and/or Wolt’s other advertising channels, as applicable. Your Ad placement and visibility will depend on both the amount of your bid for the Ads Order and your relevance to the User, relevance consisting of e.g. your location compared to the User’s location and the User’s purchase history. We do not guarantee any specific visibility.

3.2 When ordering an Ads Campaign, you will select a weekly budget. This weekly budget is divided by seven into daily budgets during the course of a week. As your Ads Campaign may not reach your budget each day or week, we may temporarily exceed your budget, provided that your daily budget is not exceeded by more than twice your daily budget, and your total budget for one calendar month (or the lifetime of the Campaign, whichever is shorter) is not exceeded.

3.3 The bid you select in your Order will be the maximum amount you will pay for an order generated through your Ads campaign. We will not notify you of the result of your bid in an auction for a Campaign.

3.4 We apply a minimum bid per each Ads Campaign, referred to as the floor bid, which is the minimum amount that you will pay for an Order generated through your Ads Campaign. We retain the right to unilaterally set and change the floor bid. The amount of the applicable floor bid is visible in the Portal.

3.5 We will charge you only for Ads that lead to orders by users. We apply a seven-day post-click attribution to Ads, meaning that if a User has clicked on an Ad and makes a purchase during seven days following that click, we will make an Ads charge for that Order.

3.6 We may include a consumer-facing disclosure on Ads stating that the Ad is paid or sponsored. The form and text of such disclosure shall be determined by us, however you are responsible for notifying us in case you believe your Ad should include a different or additional disclosures.

4. Other Campaign types

4.1 We constantly develop and expand our offering and may offer you Campaign types not described in these Terms. The terms and conditions applicable to such Campaign types will be provided to you in the Portal or in an insertion order, and by placing an Order for such Campaign, you agree to be bound by the applicable terms and conditions.

5. Payments and taxes

5.1 You shall pay the amounts set forth in the applicable Order (the “Fees”). The Fees will be calculated based on our backend tracking mechanisms and the billing criteria applicable to the Order. Any reference to “risk-free” means that you will only pay for a Campaign when it leads to a user order on Wolt covered by the Campaign. 

5.2 You agree that your payment of the applicable Fees for an Order will be made by deduction from amounts owed to you by us in connection with our payouts under the Main Agreement. The timing of these deductions will be the same as for payouts defined under the Main Agreement and deductions can thus occur already during a Campaign.

5.3 Alternatively, we may, upon your request and subject to our approval, agree to invoice you for the applicable Fees instead of deducting them from amounts owed to you.

5.4 In such cases, we shall send you an invoice after each Campaign. The payment term shall be thirty (30) days net. We have a right to charge late payment interest of the maximum amount permitted under applicable law on overdue invoices as well as reasonable costs incurred by us for collecting overdue invoices. Payment shall be made by bank transfer using the details stated on the invoice.

5.5 We reserve the right to withdraw this invoicing option at any time and to revert to deductions in accordance with Section 3.2.

5.6 VAT will be added to the Fees in accordance with applicable laws.

6. Cancellation

6.1 You may cancel a Campaign at any time in the Portal or by contacting us. However, if you request to cancel a Campaign after the Campaign has begun, you may be charged for Fees that accrue after your cancellation request but before the Campaign has been removed from the Wolt platform.

6.2 We have a right to reject or remove a Campaign from the Wolt platform at any time.

7. Reporting

7.1 We may provide you with information related to or generated in connection with your Campaigns through the Portal or otherwise (“Campaign Data”). Your use of Campaign Data is subject to the Main Agreement, including any provisions covering confidentiality or privacy, and the following restrictions: you may use Campaign Data solely (a) to plan and manage Campaigns, and (b) to evaluate the performance of Campaigns for your internal purposes. You may use and disclose Campaign Data only as expressly permitted herein, and you will not, and will not permit any of your affiliates, contractors, or agents to use or disclose Campaign Data in any other way or for any other purpose, including for purposes of (i) retargeting a User or device, (ii) creating, supplementing, or appending to a profile of a User or device, or (iii) identifying any User or device. Notwithstanding the foregoing, you may disclose Campaign Data to the extent required to comply with a valid and binding court order, law, or direction by a governmental or regulatory agency; provided that you must notify us prior to any such disclosure. All Campaign Data is Wolt’s exclusive property and confidential information of Wolt.

8. Indemnification

8.1 In addition to any indemnification obligations in the Main Agreement, you will defend, indemnify and hold harmless us from and against any and all claims, liabilities, damages, losses, costs, fees (including reasonable attorneys’ fees), and expenses relating to any third-party claims arising out of or related to your Orders for Campaigns, Inputs, or your breach of these Terms.

9. Other terms

9.1 For any relevant subject matter not covered by these Terms, the terms and conditions of the Main Agreement shall apply.

9.2 If there is any conflict between these Terms and the Main Agreement, these Terms will prevail.

9.3 We retain the right to unilaterally change these Campaign Terms. We will notify you of any material changes to the Terms at least 15 days in advance either in the Portal or by email.

Last updated by Wolt: June 5, 2026