How merchants can succeed on Wolt from day one

Learn how Wolt merchant partners can improve visibility, attract orders, and set their venue up for success from day one.

Overview

Getting set up correctly from the start can make a big difference to your success on Wolt. 

Merchant partners that stay available, maintain a strong menu, and deliver a reliable customer experience are more likely to attract customers and improve visibility in the app.

This guide covers practical ways to help your business succeed from day one on Wolt.

Keep your venue online and don’t miss out on orders

Why it matters

Customers can only order from venues that are open and accepting orders. The more consistently your venue stays online, the more chances customers have to find and order from you.

If your venue regularly goes offline or stops accepting orders during busy times, customers will choose another option instead.

For more ways to improve your venue availability, check out our guide on How to maximize your venue availability.

Best practices

  • Keep your venue online during your listed opening hours

  • Keep Merchant App open at all times

  • Avoid temporary closures whenever possible

  • Make sure your tablet, printer, or POS integration is working properly

  • Update unavailable items quickly during busy periods

  • Prepare ahead for peak hours with enough staff and stock

If you’re experiencing technical issues, read How to troubleshoot your Wolt printer and tablet for quick fixes that can help keep orders flowing smoothly.

Pro tip: Venues that stay online consistently tend to get more orders over time.

Set accurate and competitive opening hours

Why it matters

Accurate opening hours help customers know when they can order from you. Staying open during busy periods also gives your venue more chances to appear to customers browsing the app.

Best practices

  • Keep your opening hours updated

  • Open during busy meal or shopping times when possible

  • Avoid closing earlier than advertised

  • Update holiday hours ahead of time

Need help updating your opening hours? Read Simple steps to set your venue opening hours.

Pro tip: Even staying open a little longer during busy periods can help you reach more customers.

Update my opening hours

Build a clear and attractive menu

Why it matters

Your menu is one of the first things customers notice when deciding where to order from. A clear and well-organized menu makes it easier for customers to choose items and place an order.

Best practices

  • Add high-quality photos to as many menu items as possible 

  • Offer enough variety for different customers

  • Use simple and clear item names

  • Add helpful item descriptions

  • Organize your menu into easy-to-browse categories

  • Remove unavailable items quickly

Want to improve your menu photos? Read How to add or edit your menu photos on Wolt for best practices and tips.

Pro tip: Venues with complete and updated menus are more likely to turn customers browsing the app into paying customers.

Update my menu now

Offer fair and competitive pricing

Why it matters

Customers often compare different venues before placing an order. Clear and competitive prices can help customers feel more confident ordering from your business.

Keeping your prices consistent across channels can also help build trust with customers. Learn more in How consistent menu pricing improves your visibility on Wolt.

Best practices

  • Review your prices regularly

  • Keep menu prices accurate

  • Offer menu bundles or meal deals to create more value

  • Make sure portions and descriptions match customer expectations

Improve your visibility with Ads and Promotions

Why it matters

Ads and promotions can help more customers discover your venue on Wolt. They can be especially useful when you are new on the platform, launching new items, or trying to increase orders during quieter periods.

Best practices

  • Use promotions during slower periods to attract more orders

  • Highlight popular items or new menu additions

  • Try simple offers like free delivery, combo deals, or percentage discounts

  • Start with a smaller ad budget and adjust based on results

  • Monitor which promotions perform best with customers

If you are new to marketing campaigns on Wolt, check out Marketing campaigns 101: How to use Ads & Promos to learn the basics.

Set up a campaign now

Not sure which marketing tools fit your goals? Choosing the right Wolt marketing offers for your business can help you understand the differences between Ads, Promos, and Wolt+.

Want to attract more first-time customers? Learn how Fire Deals can help your venue stand out to new customers.

Reduce rejected orders

Why it matters

Customers expect a smooth and reliable ordering experience. Frequent order rejections are more than just a lost sale, they are a missed opportunity to build customer loyalty. Each rejected order results in immediate lost revenue and increases the likelihood that customers will choose your competitor for future orders, leading to long-term revenue loss.

Best practices

  • Accept orders as quickly as possible

  • Keep item availability updated throughout the day

  • Pause or substitute unavailable items instead of rejecting entire orders

  • Make sure staff understand how to manage incoming Wolt orders

  • Connect your POS with Wolt

To learn more, read:

Pro tip for our non-restaurant partners: Items go out of stock, using substitutions can also help reduce refunds and improve customer satisfaction. Learn more in How to reduce refunds using Substitutions.

Pro tip: Many order issues can be avoided by keeping your menu availability updated during busy hours.

Monitor your performance regularly

Why it matters

Regularly reviewing how your venue is doing can help you spot issues early and identify areas for improvement. Small updates over time can help improve the customer experience and support long-term growth.

Best practices

  • Review your venue performance every week

  • Monitor customer reviews and feedback

  • Look at which items sell well and which ones may need improvement

  • Test small changes over time and track the results

Pro tip: You can also use the Merchant Portal to discover improvement opportunities tailored to your venue. Learn more in Get personalized growth recommendations in the Wolt Merchant Portal.

View my performance insights

Want access to more step-by-step guides?

Go to the Learning Center